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Learning How Data Automation Can Improve Local TV Buying
We hope you had a chance to attend our Take Five for Your Future webcast, “Automating and Optimizing Local TV Planning” on November 4. If you couldn’t join us, or want to review some of the...
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What’s the Right Approach to Messaging? Yours.
For the past three years, Comcast Spotlight’s LAMP Awards have recognized local and regional advertisers who combined television and digital video advertising with Comcast Spotlight. As you might...
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March Brings an Opportunity for Marketers to Score Points with Basketball Fans
Beginning March 14, college basketball fans from coast to coast will gather around screens large and small to watch their favorite teams compete in the college basketball tournament. Because tournament...
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Four Questions Every Local Business Should Ask When Creating an Advertising...
Overseeing the advertising strategy for a local business isn’t easy. Whether it’s your primary job or one of many responsibilities on your plate, it entails balancing your creative vision with your...
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5 Tips on Getting Video Advertising Right
People who know I work in the advertising business often ask what makes for a successful campaign and what it really takes to create an effective television ad. Here are five easy steps you can take to...
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NBA Playoffs draw up a full-court press!
Rebound. Fast break. Cross-court pass. Alley-oop. Slam dunk. Just like that, the 2016-2017 NBA season has been one of the best in years, featuring some of the highest scoring and biggest rivalries fans...
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Trend Insights: Cord Cutters and Advertising
“Less than Meets the Eye”Data shows that new digital streaming video services are generally proving to be additive to, rather than replacements for, traditional TV services. Consumers are mixing and...
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Released: NFL Schedule Includes Nearly 40 Monday, Thursday and Saturday...
The NFL is the most powerful brand in sports, representing a legion of sports fans who are dedicated, passionate and deeply committed to the game of football. These fans bleed their teams’ colors and...
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Focus on Your True PMA
“This program delivers!” That’s a comment we at Comcast Spotlight hear regularly from our dealer clients throughout the country regarding our “Own Your Zone” program. We understand that, on average,...
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Introducing the New ComcastSpotlight.com
Welcome to our new digs.If you’ve come to ComcastSpotlight.com before, you might notice that things look a little (or a lot) different. Everyone likes a little sprucing up, but this is about so much...
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